Tesla unveiled its electronic pick up truck on 21 Nov. The CyberTruck is inspired from the truck in James Bond movie “The Spy Who Loved Me”. It is covered in the same steel alloy that chief executive Elon Musk plans to put in use for his SpaceX Starship Rocket. The truck comes in three models 250 miles, 300 miles, 500 miles of range, whose price starts from $39,900. Musk promised all the durability and safety in his presentation but the launch went embarrassing when the supposedly ‘unbreakable’ window broke by hit of a metal ball by the lead designer at Tesla.
To which Elon said that they had tested the windows before by throwing wrenches and even a kitchen sink at it but had no idea why and how such mishap happened during the presentation. He further jokingly told that they will fix it in post.
The event caused Musk a heavy penalty as his net worth came down by $768 million in a single day and the company’s shares plunged by 6 percent. Elon has confirmed that despite the mishap company has managed to get about 1,50,000 orders without any ad sponsorships. The makers say that the truck will be launched by the end of 2021.
The US market is going hikes in pick up truck industry with Ford winning for about 40 years with its trucks. It will be a tough game for Tesla to compete or defeat the leaders in the market, the analysts say.